As a PR professional, I have over 6 years of experience in B2B communication and strategies. My work involves identifying PR opportunities, creating and implementing PR strategies, and also creating all communication materials including press releases, articles and advertisements for online and offline media, corporate brochures, etc.
I pride myself in developing creative communication tools as internal and corporate newsletters and often creating media plans and keeping a strong relationship with advertising agencies. I also have the main role in maintaining a strong and friendly relationship with all media (both IT and nationwide), negotiating yearly PR budgets and a very important focus in my job consists in developing corporate social responsibility projects and be aware of all threats if necessary with crisis communication strategies.
mai 2008→ prezent
- Responsible of implementing all PR activities in Romania - Developing PR strategy with focus on Romania market - Coordinating and communicationg with the media suppliers and maintaining a strong relationship with all PR agencies to implement all BitDefender's projects - Communicating all novelties and developments of BitDefender Labs - Acts like the liaison person between external PR agencies and BitDefender lab analysts - Develops and creates all written matterials, including press releases, media alerts, awards, presentations and PR corporate events - Develops and maintains the relationship with different media segments - Colaborates with internal marketing agency in creating corporate marketing materials for use in events, conferences and fairs.
Imi plac toate formele de arta frumoase, apreciez oricand o carte buna, o muzica buna sau o discutie cu un prieten.
